Context:

We have a Huge Amount of Value to offer
Common Situations *Checklist
Stakeholders *Checklist

Why bother?

John Reese did the first $1M Day
Frank Kern’s Team did first $18.3M Day then did $23.8M Day
Tony Robbin’s went public for a $400M Day
Russell Brunson did $3M in an Hour
What is possible Now…

D.A.R.E.S. – Strategy for creating a successful business model, particularly for building & monetizing a personal brand. It is a test to determine the viability & profitability of a business model based on five criteria: Digital, Automated, Recurring, Evergreen & Scalable.
(Nearly impossible for a business to meet all 5 criteria perfectly, as some are in direct opposition. Goal is to evaluate potential business ideas against the DARES framework to understand their strategic Strengths & Weaknesses, ultimately helping entrepreneurs choose the Best model for their specific Objectives.

Digital Digital product or service is often preferred because it removes the barriers of physical inventory & distribution. Digital businesses can be delivered globally with low overhead costs.
Automated Ability to automate business processes, such as Advertising, Marketing, Enrollment & Fulfillment, to reduce manual effort. An automated business allows the owner to “Multiply Their Time” by creating systems that generate revenue without their constant involvement.
Recurring Recurring revenue models, like subscriptions or memberships, create predictable income streams. This contrasts with a one-off sale, which requires constant effort to acquire new customers. However, a recurring service often requires ongoing updates & maintenance, which can challenge the “Evergreen” component.
Evergreen Evergreen product is a piece of content or a program that remains relevant & valuable for a long time without requiring significant updates. An evergreen product can be sold over & over again for years.
Scalable Scalable business has the potential to grow revenue exponentially without a corresponding proportional increase in costs. This allows for massive growth & profitability over time.

How to Use
Instead of viewing DARES as a checklist where a business must score a “yes” for every item, it’s meant to be a Strategic Filter. You decide which of the criteria are most important to You & Your Overall Objectives. For example, a subscription service is recurring but not truly evergreen, since customers will eventually expect new content. An evergreen book, on the other hand, is digital but not recurring, as it is a one-time purchase. By weighing the different DARES elements, entrepreneurs can better align their business model with their Personal, Professional & Financial Aspirations.

Main Issue:
We have _______ challenge

Intent:
We receive _______ value

Desired Outcomes:
Clear Values Purpose Vision Mission Goals Strategy
More aligned work team
$____ by year end
Have greater impact
Find mentors

Action Plan:
Create your Values to Strategy Outline
Set up some interviews with people already doing it
Get coaching from our trusted network
Optimize System

Challenges:
Optimized structure
Limited time and budget to create changes
Unsure of purpose, vision and missions
Already have a lot on our plates
Ethical, business, legal, privacy issues
Other devices

Resources:
Best practices
Coaching
Consulting
Research
Case Studies/Examples
Mentors
Solution database
Useful media – Top 10 Books, Diagrams, Audio and Video
Collaborative Operating System
Tribal Leadership (Great Book)
___ years of our combined wisdom and experience

Next Steps:
Change anything in this template to improve it
Learn optimal leadership
Hybrid Position – Health, Leadership, Coaching, Native, Intuitive
Issues of Power and Influence
Showing Up
$_______ for a budget
__ kits with Top 20 items $__k

Here
__ on Team
Confidentiality
Uncertainty
Many are cautious
Need $__k startup

There
Best Practices (long list)
More stable
Clearer position, roles and future
__ on Team
Health Research
Regular, Dependable
Interesting
Innovating
Teach doctors how to use
Produces $__k in kits and trainings

Gap
Create presentation
Funding
Proven trials
Lots of supporters
Show value
Interview clients/users
Create abundance
Harvest
(Hire/train another __)
ROI __x to __x
Networking
Finding out about 1s

This Week
Clear, Confident and Happier Now
Developing Contacts
Testing Assumptions
Goal & Strategy
Refine

We offer:
Unique product and service
Substantial healing for many thousands of people starting with us
Best protocols so far
Game changing technology
Chance to get in at ground floor
A collaboration of great people with a depth of experience
A chance for distribution rights
A $__k product on sale for $___ now and $___ if purchased in volume of more than __ units
Several hundred success stories
Training on how to get the most healing now

We need:
Weekly meetings
Draft an MoU (Past Present Future)
Vision
Clarity
Set up bidirectional IP protection
Patent pending
3rd party verification
Give __ more investor presentations over webinar
Core team
Set up interim roles and business plan
One sheet summaries (investor and practitioner)
Strategy
Schedule __ live events
Upgrade existing units
Updated business plan
Agreements in place
Seed round $_______ (20% commission to cover next three months)
Build __ more units
Liability agreements
Distribute __ to reputable doctors
Organize core team
Put insurance in place -$______
Organize validation findings
Branding
Marketing literature
Build web site with investor section
Purchase orders (____+ ideally)
Get deposits on ___ units for $_____
Build ____ more units
Funder sets up monthly funding
Set up a licensing agreement for __ to __ licenses
Charge $_______ to _______ per license (discounted from _______)
B round funder $_______ to $_______
Meet with CA president of ______
Create waiting list
First sales of ___+ units
Safety testing
Recruit talent
Organize supporting teams
Create distribution channels
Full funding $__________
___ certification
Materials to produce first round
First production run
Launch celebration
Initial production and shipping
Optimize system

Personal Solutions

Client Interview
What was most valuable?
What worked the best?
What was most interesting?
What was most challenging?
What would you change?
How can it be improved?
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