Team
Neka Pasquale: Creating, Medicine
Paul Coletta: Leadership, Marketing
Tripp Baird: Board,
Joseph Shaughnessy: Finance,
Benjamin Cain: Operations, Finance
Nick Van Beurden: Operations, Finance
Michelle Montakhab: People,
Katie McMahon: Development,
Sandra Spearing: Yoga, Wholesale,
Sharon Healy: Retail,
Melissa Lock: Product Management,
Tina Cosentino: Procurement, Organic Agriculture, Vendor Management, Negotiation
Jennifer Campbell: HR & Retail Leadership,
Marian Thomas: Store Development, Green Building
Melissa Montalbano: Store Operations,
Amanda Stroud: Community Development,
Kendall Frey: Outreach, Public Relations, People, Customer Service
Amanda: Whole Foods,
Rob McClintic: Healing, Coaching, HR, Training, Speaking, System Design & Development, Branding, Content Creation Verbally, Marketing, Delivery, client attractor, creative direction, graphic/web design delivery, Enrollment, Accounting, Bookkeeping
Heather Debrosse: Brand Management,
Dawn Chourou: Public Health, Nutrition,
Joy C: Chinese Medicine
Dominic M: Leadership & Joint Ventures
Matt C: Info System
Marilyn G: Coaching
Lori C: Marketing & Joint Ventures
Greg & Robin M: Finance & Affiliate Marketing
Josh R: Finance & Coaching
Lion G: Coaching & Affiliate Marketing
Person: Skill,

Mentors
Louise H: Healing
Barbara S: Solutions
Caroyln M: Intuition
John M: Leadership
Marshall G: Coaching
Dallas C: Native Spirit
Dana D: Spirit
Todd K: Branding & Outreach
Frederic M: Documentaries
Kotton G: SEO

Joint Venture Partners
CAL Teams
All Nations Healing Center
REI
Foundation for Spiritual Development
Waldorf School
Ubiquity University
Bauman College
CostCo
Sounds True
Mind Valley
Shift Network
Crypto IQ
ManKind Project
Tribe of Men
Sage Integrative Health
Alembique Apothecary
Tesla

Wholesale
$4M = 8,000 nationwide clients @$500 typical purchase

Conversion Rate Optimization “CRO” = Sandler System
Phase 1 Enrollment Training
Branding
Ideal Clients
Irresistible Offers

Phase 2 Media Platform
Social Media
Video On Demand
Joint Ventures

Phase 3 Enrollment System
Sales Training
CRM
Automated Marketing
Affiliate Network
Accounting
Funding (RMF)

Business and Strategic Planning
What do you want your business to be in 1 year? 3 years? 5 years? How do you navigate from here to there?

Sales & Marketing advice
Have you really tapped your sales potential? What channels and technologies are available to maximize your sales efforts?

New Product/Service development
Is there a product or service launch in your future? Can you get even more out of your core competencies?

Creative Problem Solving
Are there solutions you and your staff can’t see because you’re too close to the day-to-day operations? We have ways to help you get outside the box.

Human Resources and Organizational Development
Your people are your most precious investment. Are you getting the most out of them? Does your staff flowchart tap all the skills you have at your disposal? Is your employee morale consistently high?

Operations Management
Could you use a hand evaluating or running specific parts of your business – on a short- or long-term basis? Do you need help staffing specific jobs?

Project Team Leadership
Are your managers leaders? Would you like them to be?

Products & Services
Juices
Salads
Soups
Snacks
Tinctures
Workshops

Social Media
Caviar
YouTube
Meetup
LinkedIn
Facebook
Twitter
Yelp
Instagram
Pinterest
Crunchbase

Retail
$800k = 4,000 local clients @$20 typical purchase

Search Engine Optimization “SEO” = OMG
(Area) Berkeley + (Service or Product) Nutrition
Richmond + Health Food
East Bay + Juice

Ideal Market

Vision

Core Values

Core Commitments

Company Mission

Branding Proposition

Brand Positioning

Elevator Speech

Additional Thoughts